Just nine months after relaunching Style.com, Condé Nast has decided to retire the fashion e-commerce site in favor of a new deal with luxury online retailer Farfetch. The publishing company was an early investor in Farfetch, so it doesn’t come as much of a surprise that its strategic partnership will connect Condé Nast’s digital and social media content with products from the platform’s network of 200 luxury brands and 500 fashion boutiques.
“It further unites two leaders in their respective sectors, combining best-in-class content with the world’s leading online luxury shopping destination,” said Jonathan Newhouse, chairman and chief executive of Condé Nast International, according to Business of Fashion.
While Jonathan will be joining the board of Farfetch, the fate of Style.com’s 75 staff have yet to be known. Upon typing the Style.com URL in your browser, you’re now redirected to Farfetch, which acquired the former’s trademark, inventory and customer database.
“I’ve always believed that what sets Condé Nast apart is our voice and our vision. Partnering with Farfetch only enhances that and brings a new dimension to all that we offer the world,” said Vogue EIC Anna Wintour, who also serves as artistic director of Condé Nast. Looks like it’s only the beginning for this media giant.